Saturday, February 29, 2020
Boston Consulting Group Bcg Matrix Marketing Essay
Boston Consulting Group Bcg Matrix Marketing Essay BCG is a four celled matrix developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in it’s portfolio on the basis of their related market share and industry growth rates. It is a two dimensional analysis on management of SBU’s (Strategic Business Units). In other words, it is a comparative analysis of business potential and the evaluation of environment. According to this matrix, business could be classified as high or low according to their industry growth rate and relative market share. Relative Market Share = SBU Sales this year leading competitors sales this year. Market Growth Rate = Industry sales this year – Industry Sales last year. The analysis requires that both measures be calculated for each SBU. The dimension of business strength, relative market share, will measure comparative advantage indicated by market dominance. The key theory un derlying this is existence of an experience curve and that market share is achieved due to overall cost leadership. BCG matrix has four cells, with the horizontal axis representing relative market share and the vertical axis denoting market growth rate. The mid-point of relative market share is set at 1.0. if all the SBU’s are in same industry, the average growth rate of the industry is used. While, if all the SBU’s are located in different industries, then the mid-point is set at the growth rate for the economy. Resources are allocated to the business units according to their situation on the grid. The four cells of this matrix have been called as stars, cash cows, question marks and dogs. Each of these cells represents a particular type of business. BCG Matrix                 10 x                                  1 x                                  0.1 x Figure: BCG Matrix Stars- Stars represent business units having large market share in a fast growing industry. They may generate cash but because of fast growing market, stars require huge investments to maintain their lead. Net cash flow is usually modest. SBU’s located in this cell are attractive as they are located in a robust industry and these business units are highly competitive in the industry. If successful, a star will become a cash cow when the industry matures. Cash Cows- Cash Cows represents business units having a large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be utilized for investment in other business units. These SBU’s are the corporation’s key source of cash, and are specifically the core business. They are the base of an organization. These businesses usually follow stability strategies. When cash cows loose their appeal and move towards deterioration, then a retrenchment policy may be pursued. Question Marks- Question marks represent business units having low relative market share and located in a high growth industry. They require huge amount of cash to maintain or gain market share. They require attention to determine if the venture can be viable. Question marks are generally new goods and services which have a good commercial prospective. There is no specific strategy which can be adopted. If the firm thinks it has dominant market share, then it can adopt expansion strategy, else retrenchment strategy can be adopted. Most businesses start as question marks as the company tries to enter a high growth market in which there is already a market-share. If ignored, then question marks may become dogs, while if huge investment is made, then they have potential of becoming stars.
Thursday, February 13, 2020
ZhangNing_Essay_Illinois Essay Example | Topics and Well Written Essays - 500 words
ZhangNing_Essay_Illinois - Essay Example I further strengthened my determination to pursue a career in this field when I witnessed how the numerous financial elites in Shanghai have contributed to the prosperity of the city and turned the city into the financial capital of China. Aiming to grow into a financial expert who can make a big contribution to the field, I have followed the guidance of my uncles. First of all, I have paid a lot of attention to mathematics, as it is the essential tool for financial analysis. Establishing good analytical and critical thinking capability from practicing mathematics, I have further acquired understanding in finance by watching financial programs and reading financial journals. Being familiar with diverse industries and accumulating basic skills of analyzing corporate financial reports, I have gone on to gain hands-on experience of finance by managing a stock account, which was offered to me by my father as a birthday gift. Collecting information in a timely way and making predictions accurately, I have successfully earned money. Although the total sum of money is trivial, the experience and confidence I have achieved have reinforced my determination of pursuing my career in finance. In the process of achieving my goals, I have completed an internship in the financial department of Shanghai’s BaoAn Hotel. From this work experience, I have gained a definitive understanding of the financial operating system of a company and started accumulating knowledge in corporate management accounting. Although I feel I have learned a lot so far, I am fully aware that in order to become a financial expert, I still need to expand my perspective and acquire further knowledge in my undergraduate education. Therefore, I wish to study in the U.S., the leading country in the world for financial services. Despite the recent financial disaster, I am sure that the U.S. will survive and thrive as it has always done in the past. By studying in the U.S., I will learn how Americans conquer
Saturday, February 1, 2020
Malaria Essay Example | Topics and Well Written Essays - 1000 words - 3
Malaria - Essay Example According to statistics given by the Centers for Illness and Prevention, 1925 cases of malaria were detected. This constituted approximately 70% of the population that was affected. The 70% cases were from people who had tours to outside U.S predominantly West Africa and others from India. In U.S, only five cases were reported, and this was approximately 0.25% of the population. Of the five cases reported, one was as a result of blood transfusion, another one from a lab accident, one from a traveler and the remaining two cases from born children whose mother had traveled. Yes, there has been historical case of malaria in the U.S. Back in the year 1930’s, malaria was endemic and concentrated in the 13 states of America. For instance, in the year 1933, malaria had prevailed approximately 30% of the population in the Tennessee River Valley. Another instance of malaria outbreak was recorded in the year 1942, this was during the World War II. Malaria cases were heavily recorded in military base camps. The disease was handled and controlled. Programs like the National Malaria Eradication Program (NMEP) and centers for Disease Control and Prevention (CDC), were initiated in the year 1947 and 1946 respectively, to suppress and help in the eradication of malaria. Preventive measures like spraying of insecticides, DDT, and application of the same to the interior walls of the houses, were used to thwart spreading of malaria. The goals and objectives of the public education plane to control malaria were as follows. One, educate the community about transmission and the causative agent of malaria. Two, provide methods and ways of reducing the spread of disease, in case there is an outbreak (Speybroeck, 2011). Three, give ways in which people can prevent malaria and eradicate it from their vicinities. Four, educate the public on the various organizations that have been established
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